Novimus
An Apertus Solutions company

Competitor intelligence you can actually check.

Written teardowns of the companies you lose to, built on official register data. Every claim marked verified or inferred, so you know what is fact and what is my judgement.

Register-backed

Incorporation, size band, directors and filing history come from Companies House and the French national register. Not from their marketing.

Verified or inferred

Every statement is labelled. You can act on the verified ones and weigh the rest yourself.

72 hours

A single competitor teardown lands in three working days, not three weeks.

How it works

Four steps, and you see the output before you commit to anything further.

Step one
You name the competitor

The one you keep losing to, or the one you cannot read. One name is enough to start.

Step two
I pull the official record

Incorporation date, accounts band, directors, filing history. The parts that cannot be spun.

Step three
I read what they publish

Pricing, positioning, who they target, how they acquire, and how recently they updated any of it.

Step four
You get a document you can use

Their weaknesses, the gaps you can attack, and where you should sit relative to them.

What it costs

Fixed fees, stated up front.

£450
Snapshot

One competitor, fully mapped: services, published pricing, ICP, acquisition channels, reputation and weaknesses. Every claim marked verified or inferred. Three working days.

£1,200
Nosce Report

Five to eight competitors on the same axes, a pricing landscape, the positions nobody currently owns, and a recommendation on where you should sit. Seven working days.

£750/mo
Monitoring

Monthly watch on your competitive set: pricing changes, new positioning, hiring patterns, filing activity. You get told when something moves rather than finding out from a lost deal.

Questions people actually ask

Where does the information come from?

Official registers, the companies' own websites and published sources. I do not use anything obtained improperly, and I tell you the source of every claim.

What does verified or inferred actually mean?

Verified means I can point at a filing or a page on their site. Inferred means I reasoned from evidence and could be wrong. Both are useful; conflating them is not.

Can you tell me their revenue?

In France, often yes, because turnover is published. In the UK, usually only a size band from the accounts they file. I will not invent a figure to fill the gap.

Is this legal?

Yes. Everything used is public, and much of it is published by law. This is desk research, not anything covert.

What if you find nothing useful?

That is itself a finding, and I will say so rather than padding the report. If a competitor is genuinely opaque, knowing that is worth something.

Get in touch

Tell me roughly what you are dealing with and I will reply with a straight answer about whether I can help.

You will get an acknowledgement immediately and a real reply within one working day. I use what you send here only to answer you.